TDI Diver News

What is Marketing?

The fact is, the diving industry and “marketing” have gone though a very similar evolution process.


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The Current State of SEO

In 2015, SEO is about creating a complete experience that draws attention and makes your business stand out from competitors.


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A Letter from Brian: Thank You for Your Support

I want to extend a sincere thank you to our members for being there for us, supporting us and being an advocate of the organization.


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Marketing Segmentation, Targeting and Positioning

One of the most important techniques in marketing is the concept of segmentation, targeting and positioning (STP).


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We are Family


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Letter by Brian

An Open Letter of Personal Perspective to the Diving Industry by Brian Carney, President of SDI/TDI/ERDI


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2015 Member Renewal

Dear Member, On behalf of everyone at SDI, TDI and ERDI, we thank you for your loyal support in 2014. Over the past two decades, our members have helped guide us through the different innovations that have reshaped the scuba … Continue reading »

SDI in Cancun, Mexico

Last week SDI-TDI-ERDI’s Executive Vice President Sean Harrison and Vice President of Sales Cris Merz ran the Members Update for 45 Instructors, Dive Masters and sales personnel for Aquaworld in Cancun, Mexico. Harrison was able to teach their three Instructor … Continue reading »

Fall 2014 Instructor Trainer Workshop

On September 22nd through September 29th, 2014 International Training conducted an Instructor Trainer Workshop (ITW) at World Headquarters in Southern Florida. Overall it was a great success and we are excited to share a quick recap with you…

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5 Tips for Teaching Kids to Scuba Dive

Teaching kids to scuba dive requires a unique instructor with a combined passion for teaching scuba, sided with enthusiasm for working with children and patience to develop youth divers in a motivating, inspirational, and fun manner.

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