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The AIDA Model of Marketing

Understanding how customers buy, you can tailor your marketing activities to get the best results and get them signing up for courses and dive trips.

boyscouts-sdi

SDI and Boy Scouts of America/Sea Scouts Team Up

The Boy Scouts of America and SDI have teamed up to get more youth involved in scuba diving activities. Now the Sea Scouts will have more opportunities to be involved with SDI professional members to explore the world of scuba diving.

crime-sence-investigation

Surface vs Subsurface Crime Scene Investigation

The way public safety officers investigate a crime scene on the surface vs underwater seems like it might be different. Truth is, they’re exactly the same! The only thing that truly makes them different is the fact that one is underwater and one is on dry land.

cave-drowning-response

Public Safety Diver Response to an Underwater Cave Drowning

Do you know what it takes to become a International Underwater Cave Rescue and Recovery (IUCRR) diver? It’s not a certification ERDI offers and requires very intensive training. We have Wendell Nope Sargent of the Utah Department of Public Safety Dive Team breaking down what it takes to become an IUCRR diver.

batteries

Battery Technology in Diving

Do you know the different types of batteries we use in diving? Do you know why they’re different? Their uses? We’re telling you all of the above and more!

buddy-checks

Buddy Checks are for Tech Diving Too

No matter what level of diver you are there’s one thing that stands true for all: buddy checks. The truth of it all the higher level of certification usually the more things can go wrong. It’s important that before every single dive you and your buddy go through a buddy check of each other. We’re giving you some guidelines on what you should be doing before every dive.

diver-with-dive-boat

Follow the Plan to Avoid a Ban

Do you know why it’s important to follow the rules? Or stick to your dive plan? These are both things that not only affect you but the people around you diving as well as the boat captain and the mates, too.

Public Safety Training, What’s it All About?

Thinking about becoming an Public Safety Diver? Wondering what exactly it entails? What type of training might be required before training starts? We’re talking about what public safety dive training is like from both sides.

becoming-a-dive-instructor

How long does it take to become a GREAT dive instructor?

Thinking of becoming an instructor? We’re getting into what it really takes to become a GREAT instructor. It beyond the certification, being a great instructor takes time and effort.