Professional Level eNewsletter

STOP Marketing an Acronym – FRTI

Want to know how you can get more business with First Response Training? The answer is pretty simple… make it appealing to all. How do you do that? Also very simple, stop doing this.

ping pong paddle

How Mesopotamia, Ping Pong and Losses Shape the Business of Scuba

Do you know how your business is similar to a game of pong? How about the history of insurance? Are you buying the minimum amount of insurance to keep you in business? We’re here to tell you this is a bad idea and we’re going to explain why.