Professional Level eNewsletter

creating-audience-fb-pixel

Creating an Audience with the Facebook Pixel

Time to follow up on our last Facebook Pixel article, now that you know what it is and what it does. This time we’re showing you how to create an audience so you can target your ads directly to your website visitors. This will help you deliver your ads to your visitors at the right time.

cylinder-inspections

Annual cylinder inspections are not that bad

Why is cylinder inspection so important? Don Kinney the author of the SDI/TDI Cylinder Inspection Program breaks down an article written in X-Ray Magazine about how cylinder inspections go in the United States.

IDC

I Just Taught My First IDC: Lessons from My First IDC

Teaching your first IDC can be intimidating for anyone but if you remember these few things it might just go a little smoother than you planned.

What’s the Facebook Pixel

Have you heard about the Facebook Pixel? Are you using it yet? You should be. We’re diving into it, what it is, what it does and how to install it. It might seem intimindating at first but once you’re tracking and creating better Facebook ads you’ll be so happy you did.

card-printer

In-Store Certification Card Printing: A Tutorial

Are you considering a in-store card printer for your dive shop? Already have one that’s collecting dust? Learn how to use it now so you can give your customers the instant gratification they’re looking for. Because what student doesn’t want to walk out of the dive shop with a shiney new C-card right after finishing their dives? Spoiler Alert: Very few to none.

Selling Training Online

Did you know you can get credit for your customer’s e-learning courses? Now you do! And you most definitely should be doing this. We’re walking you through exactly how to do it so you can get the credit for all your courses.

Instructor Evaluation Slates, What Are They For?

Do you know why slates are so important in diving? Why should we even care about them? What they are for and why you should ALWAYS have one with you on every dive?

The AIDA Model of Marketing

Understanding how customers buy, you can tailor your marketing activities to get the best results and get them signing up for courses and dive trips.

updates

Information About Training Updates vs. Members Update

An important update about our training updates and members updates. Find out when to expect both and what the difference is between the two.