Professional Level eNewsletter

How to win at retail

How to “WIN” at Retail and Visual Merchandising

Today, consumers like shopping online, it isn’t your fault – it is the way we do things now. However, what we can do is to learn how to make our store warmer, friendlier and more appealing than our competitors. Here are a few tips that can help you as a retailer improve.

Industry Risk

Risk Management: Industry Risk

Industry risk is providing training that causes individuals to not dive after their course. These two types of risk are not mutually exclusive, improperly trained divers lead to injuries, increasing our legal risk potential.

Content Marketing is King

Content Marketing is the Best Long-Term Marketing Strategy

Content marketing can help you achieve new heights of success – and its benefits build and compound over time.

Adding Value

Stop Discounting, Add Value

While most retailers think that by making things cheaper they will be able to close the sale easier because people focus a lot on cost, well, that’s just lazy selling.

Ed- webinar

How to Sell Continuing Education- Webinar Playback Available

We want to share with you a few pointers and tips designed to help you and your staff sell naturally

Your Part of the Problem

You’re Part of the Problem

Scuba professionals, you’re part of the problem. Good news is, you’re also part of the solution.

Tim Wagner

Introducing Tim Wagner

Tim Wagner is joining SDI/TDI/ERDI as the Southwest/Hawaii Regional Manager.