Professional Level eNewsletter

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What’s the Facebook Pixel

Have you heard about the Facebook Pixel? Are you using it yet? You should be. We’re diving into it, what it is, what it does and how to install it. It might seem intimindating at first but once you’re tracking and creating better Facebook ads you’ll be so happy you did.

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In-Store Certification Card Printing: A Tutorial

Are you considering a in-store card printer for your dive shop? Already have one that’s collecting dust? Learn how to use it now so you can give your customers the instant gratification they’re looking for. Because what student doesn’t want to walk out of the dive shop with a shiney new C-card right after finishing their dives? Spoiler Alert: Very few to none.

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You’re Fired…

We’ve all been there… struggling to please a customer who’s always trying to swindle you into a deal that’s good for them but not so great for you. Or the ones who no matter how far you go out of your way, will just never be happy. It might be time for you to fire your customer…

Selling Training Online

Did you know you can get credit for your customer’s e-learning courses? Now you do! And you most definitely should be doing this. We’re walking you through exactly how to do it so you can get the credit for all your courses.

Instructor Evaluation Slates, What Are They For?

Do you know why slates are so important in diving? Why should we even care about them? What they are for and why you should ALWAYS have one with you on every dive?

The AIDA Model of Marketing

Understanding how customers buy, you can tailor your marketing activities to get the best results and get them signing up for courses and dive trips.

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Information About Training Updates vs. Members Update

An important update about our training updates and members updates. Find out when to expect both and what the difference is between the two.

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Supporting Our Veterans

Veterans are the ones who take the time out of their lives to defend our freedoms but yet when they come home we disregard them. Why is this, and what can we do to change it? Veterans all over are struggling to adjust back to civilian life and we can make that adjustment easier by hiring them or pointing them in the right direction.

why the switch

Why the switch? Simple, customer service.

Why should you choose SDI/TDI/ERDI over others? Motor City Scuba is telling you why customer service is the key to good business.