Buddy-Brown

A Legacy Life

Buddy has been referred to by many as an icon in the dive industry and will be sorely missed by everyone he has come into contact with. His favorite sales pitch to non-divers was “we only get to see 1/3 of Gods beautiful creation topside, the other 2/3 is below the surface, so you have to go diving!”

fire-your-customer

You’re Fired…

We’ve all been there… struggling to please a customer who’s always trying to swindle you into a deal that’s good for them but not so great for you. Or the ones who no matter how far you go out of your way, will just never be happy. It might be time for you to fire your customer…

jelly-fish-differentiation

Stand Out from the Crowd

There are a lot of ways to stand out against the competition these days; and the good news is, it doesn’t mean you have to have the lowest prices. In a business like diving where there’s no shortage of dive retailers, you may often feel yourself stuggling to set yourself apart from others. There are many ways to stand out and we’re giving you some ideas on how to do it.

Germany regional manager

New SDI/TDI/ERDI Regional Manager in Germany

SDI TDI ERDI has recently named Jürgen Hitzler as regional manager for SDI TDI ERDI Germany on 1 January, 2017.