Dear Dive Center Owners and Managers,
Like most of you, we are a family-owned business. We answer to our employees and our customers. As a business owner, I know how hard it is to build something and keep it moving forward while having staff whose livelihoods depend on your decisions. Like you, we overcome struggles and obstacles every day, but COVID-19 brought on a new level of challenges. This year has marked our toughest challenge as a company. But we managed, as a company and as a family. We kept our heads down and adapted. We want to help you do the same.
Dive centers are and always will be the hub of our industry. The nucleus. The center of it all. Whether in the middle of a landlocked city hundreds of kilometers from any body of water or on a resort near a sandy beach. People are drawn to the unknown and have a curiosity for the wonderful underwater world, and that journey starts with a dive center. Your mission is to provide an unforgettable experience that creates a lifelong diver who continues to visit your center to go on trips, buy equipment, and advance their training.
Though the circumstances dive centers across the world face right now are different, what everyone can use during this time is assistance. Every little bit helps. As with your professional membership, we want your renewal fees to be an investment that provides an immediate return for you and your business. Half the cost of your 2021 renewal will be credited back to you in the form of eLearning courses. We want to give you the tools you need to make a little extra profit, teach a few extra classes, and keep moving forward.
We appreciate your support throughout 2020. We hope to see you again in 2021 because we are your partner in rebuilding bigger and stronger. With the right people by our sides, it can be done. Allow us to help you overcome the challenges of 2021 – together.
Yours in Diving,