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The Best Digital Marketing Conference and Workshop for Scuba Dealers

Build a powerful and self-sustaining community for your business

Come learn how to grow your business and inspire your audience and network with some of the brightest individuals in the diving industry. Leave the dealer conference with pages upon pages of actionable tactics that you can start implementing into your business the moment you get back home.

This 2-day event is designed to help you build and execute Digital Marketing Strategies for your SCUBA business. We want to share with you the exact processes we used and the steps we took to build out successful campaigns that generated thousands of leads and new customers who couldn’t wait to be a part of the International Training culture.

You will see first hand how to build a community around your company, how to engage with this community and get them to engage with you, how to best reach individual members within your community, and how to use your community as a means to further boost your business. Are you ready for you customers to become your advocates? If so, this is the conference for you!

2019 Dealer Conference Attendees

2019 Dealer Conference Attendees

What we want for you:

We want to inspire and empower you to create your own marketing campaigns and network with some of the industry’s top retailers! We want to help you build your team and your personal skills, then take your skills and create a passionate, committed community.

Who this event is for:

Scuba Dealers who are passionate about their online presence and want to keep up with ever-changing digital marketing trends.

What you can expect:

You’ll leave SDI’s Dealer Conference armed with expert tactics, tips, and techniques that can be immediately implemented to drive traffic, convert visitors, and grow your business.

  • Find the best people to become a part of your company’s ecosystem and learn how to reach these people with your marketing
  • Transform your customers’ experience from a simple purchase to an amazing journey
  • Use your online presence to create a passionate community that will help you promote your business
  • See winning tactics on Instagram
  • Master selling techniques, from knowing the right way to ask for business to closing deals with your community’s biggest purchasers.

Building Your Community

Find Customers

Find Your Customers

Digital Network

Engage Digitally

Community

Create Your Culture

Workshops and Presentations

Below is a sample of potential workshops and presentations for 2020. Schedule has not yet been finalized and is subject to change.

Day 1

Scuba Conference

Building a Community of Raving Fans
How do you take your customers and turn them into your greatest marketing asset? Learn how to build a community to encourage organic promotion and growth.

Tents and Events – Supporting Your Local Community
Did you know that your local community can be one of your greatest business tools? Support your local community and get them to support you.

The Value Ladder Workshop
How do you reach your customers? How do you convince them to buy? Learn the ultimate method to transform your sales from a single transaction to an entire customer journey.

Setting Up a Content Marketing Strategy
There are a million different marketing tips and tricks, but at the end of the day, content is king. Master the ins and outs of content marketing and create a system where your content does the work for you.

The Scorecard: How to Measure Your Marketing
Knowledge is power. Take control of your marketing by measuring your successes and failures and adjusting them to meet your goals.

Digital Marketing Tools Available to You
There are more marketing tools than ever before. Join us as we discuss the best tools of the trade and help you get started using them. Don’t worry, they’re easier to use than you think!

Day 2

Diving Workshop

Before and After Grid Workshop
Don’t sell your customers a product…Sell them a transformation. After attending this workshop, you will be ready to show your customers how you can change their lives. (Pro-tip: This is what they really want)

Be uniquely different on Instagram (The additional features you don’t know about)
Social media is a powerful means of reaching your target audience. That said, it can be hard to stand out. Set yourself apart with unique and interesting marketing strategies on Insta (and other sites too!)

How to Ask for the Business
Selling might seem tough, but with the right preparation, you will know what to say, how to say it, and when the time is right.

Are You Prepared for Your Exit? How to Set Up Your Business to Sell for Top $$$
Sometimes plans change. You may have to leave the industry for personal reasons or you may find that it’s just not what you want to do. But if you play your cards right, you will be ready to score big should you ever choose to close up shop.

DISC Profile
Everybody is different, but by knowing a few key traits, you can ensure that you are reaching out to your customers in the best way possible (and learn a bit about yourself as well).

Promo Video
Some companies will provide trinkets and maybe a few pens to those that attend their workshops. We do things a little differently. In addition to the wealth of knowledge you will gain here, you will also leave with a high-quality, professionally crafted promotional video for your business. See a sample video below!

Day 3

Drift Dive

We’re Going Diving in Florida’s Gold Coast
The Realm of Wrecks and Big Animals

You Won’t Leave Empty Handed

In addition to the knowledge you will gain in your workshops, you will also bring home digital assets and printed tools which will help you implement what you’ve learned immediately. Plus, we will record a custom video for you to use in your marketing to help build awareness for your organization’s community.
Check out a sample video below:

When and Where

SDI will be hosting the Dealer Conference at International Training’s World Headquarters on February 26 & 27, 2020.

International Training
1321 SE Decker Ave, Stuart FL 34997

Customer Before and After

Your customers don’t want you to sell them a product…They want you to sell them a transformation! Find out how at our Before & After Workshop.

Schedule of Events (for Conference Only)

Wednesday, February 26th

  • 9:00am – 9:15am Breakfast
  • 9:15am – 9:30am Opening
  • 9:30am – 12:30pm Workshops and Round Tables
  • 12:30pm – 1:00pm Lunch
  • 1:00pm – 4:00pm Workshops and Round Tables
  • 4:00pm – 4:15pm Closing
  • 4:15pm – 5:00pm Testimonials
  • 6:30pm – 9:00pm Dinner, Drinks, and Networking

Thursday, February 27th

  • 9:00am – 9:15am Breakfast
  • 9:15am – 9:30am Opening
  • 9:30am – 12:30pm Workshops and Round Tables
  • 12:30pm – 12:40pm Exit Survey
  • 12:40pm – 1:30pm Lunch
  • 1:30pm – 3:30pm Gap Program

Friday, February 28th (Optional)

  • 9:00am Drift Diving in Jupiter

Hear from past attendees

Stuart Dive Shop

“I loved making a Facebook ad! Very cool to create the ad on day 1 and then review the results on day 2, that was amazing. And having all the tech help was the only way we were able to accomplish the goal”

~Stuart Dive Shop

Jupiter Dive Center

“I sat through the “Road Shows” like this one from other agencies and iI feel a huge reason this was such a success was the teamwork and helpers. Not only were the presenters able to sit one on one with us, but there were 6 other staff members in the background helping everyone get through it. Great Job!”

~Jupiter Dive Center

MBT Divers

“I got a bunch of new ideas on marketing as well as keeping my shop current. While marketing and ownership are the same people in some places, I should have brought a second person too”

~MBT Divers

New York City Scuba Network

“Great opportunity to meet the staff of SDI/TDI. Great Marketing info that if properly implemented should improve business.”

~Scuba Network

Calgary Scuba

“Great information with insights toward the future growth of the business. The enthusiasm of SDI staff an opportunity to understand the inner workings of SDI/TDI was great. Would like to see more “Why” and “Strategy” info in 2019″

~Calgary Scuba

Divers Den

“Great opportunity to teach an old dog a new trick. Brian always has something new to say to us. Thank you for all the hospitality. It was very pleasurable to go to Brian and Steph’s to have dinner and mingle with the staff.”

~Diver’s Den

Dealer Conference Packages

We have four packages available to ensure you get a custom experience that is perfect for you and your team.

Dealer Conference Package I

Dealer Conference + First Response Package

$1750

This package includes all the benefits of the dealer conference plus the opportunity to upgrade your rating to First Response if you have not done so already.

Includes;

  • $1000 in product of your choice
  • 3 Nights hotel
  • 2 Lunches
  • Snacks
  • 1 Dinner
  • Swag bag
  • Marketing tools
  • Thumb drive with all presentations
  • First Response training
  • First Response ratings/upgrade

Additional staff $500

Dealer Conference Package II

Dealer Conference + PFI Package + First Response Package

$2400

This package includes all the benefits of the dealer conference plus the opportunity to upgrade your rating to First Response if you have not done so already. This package also includes the PFI Intermediate Freediver course for those that want to know more about freediving but do not necessarily want to teach it or become an instructor. This is a non-professional rating which is great if you sell Freediving equipment at your location and want to become more knowledgeable in the needs of your customers.

Includes;

  • Everything in Package I plus:
  • An additional $500 in product of your choice ($1500 total)
  • PFI Intermediate course (Feb 21st – 23rd)
  • PFI Registration fees

Dealer Conference Package III

Dealer Conference + PFI Instructor Package + First Response Package

$2750

This package includes all the benefits of the dealer conference plus the opportunity to upgrade your rating to First Response if you have not done so already. This package also includes your path to becoming an instructor with PFI. YOU MUST have an intermediate freediving rating with PFI or an equivalent organization AND you must be a scuba instructor with SDI or an equivalent organization before signing up for this program. The Safety Freediving Course and Instructor Evaluation will determine if any additional work needs to be conducted.

Includes;

  • Everything in Package I plus:
  • An additional $500 in product of your choice ($1500 total)
  • PFI Registration fees
  • *PFI Safety Freediving course (Feb 24th – 25th)
  • *PFI Inst Evaluation Program (Feb 28th-1st of March)

*PFI Candidates must have Intermediate Freediving rating with PFI or equivalent prior to attending these programs

Dealer Conference Package IV

Dealer Conference + PFI Intermediate/Instructor Package + First Response Package

$3400

This package includes all the benefits of the dealer conference plus the opportunity to upgrade your rating to First Response if you have not done so already. This package also includes your path to becoming an instructor with PFI. With this package you will have the opportunity to take all three major components required to become a PFI Instructor. You must be a scuba instructor with SDI or an equivalent organization before signing up for this program. After the PFI Intermediate Course, the Safety Freediving Course and Instructor Evaluation will determine if any additional work needs to be conducted.

Includes;

  • Everything in Packages I, II, & III

Registration is Now Open for 2020!

Fill out the form below or call our office at 888.778.9073 to secure your spot today!

Dealer Conference Package IDealer Conference Package IIDealer Conference Package IIIDealer Conference Package IV