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This page breaks down the characteristics of the most common freediver. It highlights their interests and behaviors so you will know exactly what to include in your marketing messages to reach as many freedivers as possible. Focus on this information when creating the words and imagery that you use to speak to your freediving community.

The Most Common Freediver Is An

Accomplished Adventurer

The Most Common Freediver

We used a variety of tools to create an identity for the most common freediver. Here’s what he looks like:

  • Age: 25-34
  • Gender: Male
  • Key Interests: Travel, Sports, Fitness
  • Education: College
  • Relationship Status: Married
  • Job Titles: Business Professional / Administration

His Values, Behavior, and Personality

Once we knew what the most common freediver looked like, we sent out thousands of surveys to learn more about why he learned to freedive, what fears he faced, how freediving makes him feel, and more.

The Results

  • Why he learned to freedive: Extend their breath-hold.  Spear fish. Confidence.  Safety. enhance his overall diving experience and master new skills
  • His other hobbies: Outdoor, travel, sports, fitness, reading
  • His freediving fears: Blackout.  Drowning
  • Type of work he does: Office work
  • How his family and friends feel about him freediving: Impressed, nervous, or enthusiastic
  • Freediving makes him feel: Accomplished, adventurous, relaxed
  • Top freediving courses he would like to take in the future: Advanced Courses
  • His most important value: Self-fulfilment. Overcoming a challenge.  Fun and enjoyment in life, and a sense of accomplishment
  • How he describes himself: Adventurous, Driven, Learner, Fun

How Will You Change His Life?

People start freediving for a reason. Maybe they want to see what they can accomplish. Maybe they want to impress their friends and family. If you know what someone is and what they want to be, you can show them exactly how to get there. The information below will help you do that.

What they have

  • Before: Self-knowledge of freediving, but no formal education
  • After: Confidence to breath-hold dive

How they feel

  • Before: Held back, unfulfilled, constrained
  • After: Free to explore, excited, accomplished

What an average day looks like

  • Before: Short dives at shallow depths with too little time to explore
  • After: Longer dives to explore more

Status amongst their peers

  • Before: Amateur diver
  • After: Impressive, driven, intelligent

Good vs. Evil – Overall life experience or philosophical outlook

  • Before: I don’t get enough out of freediving
  • After: Freediving is fun, rewarding, and always offers a new challenge

What is Your Next Step?

Now that you know more about the most common freediver, you can use it to create content that will speak to him. Try out some of the examples below.

  • Share pictures of a freediver far beneath the surface
  • Write a blog post about a freediver’s journey from novice to expert
  • Add words such as “accomplished,” “driven,” and “relaxed” to your website
  • Take a video (even a cell phone video will do!) of a freediver holding their breath underwater with a timer running
  • Send a newsletter that addresses common freediving fears and how to avoid them
  • Create ads that target key demographic traits such as males who are 25-34 and interested in sports and fitness