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This page breaks down the characteristics of the most common tech diver. It highlights their interests and behaviors so you will know exactly what to include in your marketing messages to reach as many tech divers as possible. Focus on this information when creating the words and imagery that you use to speak to your tech diving community.

The Most Common Tech Diver Feels


The Most Common Tech Diver

We used a variety of tools to create an identity for the most common tech diver. Here’s what he looks like:

  • Age: 25-54
  • Gender: Male
  • Key Interests: Travel, Sports, Fitness
  • Education: College
  • Job Titles: Business Professional / Administration

His Values, Behavior, and Personality

Once we knew what the most common tech diver looked like, we sent out thousands of surveys to learn more about why he learned to tech dive, what fears he faced, how tech diving makes him feel, and more.

The Results

  • Why he learned to tech dive: Explore wrecks and caves, dive deeper and longer, enhance his overall diving experience and master new skills
  • His other hobbies: Travel, sports, fitness, reading
  • His tech diving fears: Too much to learn
  • Type of work he does: Office work
  • How his family and friends feel about him doing tech: Impressed, nervous, or enthusiastic
  • Tech diving makes him feel: Accomplished, adventurous, relaxed
  • Top tech courses he would like to take in the future: Advanced Wreck, Advanced Gas Mixes for Open Circuit Diving, Advanced Rebreather Training
  • His most important value: Fun and enjoyment in life, a sense of accomplishment, and self-fulfillment
  • How he describes himself: Adventurous, Driven, Learner, Fun

How Will You Change His Life?

People learn tech diving for a reason. Maybe they want to feel accomplished. Maybe they want a career that requires long, deep dives. Maybe they want to impress their friends. If you know what someone is and what they want to be, you can show them exactly how to get there. The information below will help you do that.

What they have

  • Before: Open Water Certification
  • After: Wreck Cert, Advanced Gas Certs, Rebreather Training, Cave Training

How they feel

  • Before: Held back, unfulfilled, constrained
  • After: Free to explore, excited, accomplished

What an average day looks like

  • Before: Short dives at shallow depths with too little to explore
  • After: Long, fulfilling dives exploring deep wrecks, caves, and other treasures

Status amongst their peers

  • Before: Open water diver, beginner, amateur
  • After: Tech diver, impressive, driven, intelligent

Good vs. Evil – Overall life experience or philosophical outlook

  • Before: I don’t get enough out of diving
  • After: Diving is fun, rewarding, and always offers a new experience

What is Your Next Step?

Now that you know more about the most common tech diver, you can use it to create content that will speak to him. Try out some of the examples below.

  • Share pictures that show a tech diver accomplishing something amazing on social media
  • Write a blog post about how exploring caves or wrecks changed your diving world
  • Add words such as “accomplished,” “impressive,” and “driven” to your website
  • Take incredible videos that look and sound great while diving with a rebreather
  • Send a newsletter that addresses common tech diving fears and how they are mitigated with training
  • Create ads that target key demographic traits such as males aged 25-54 who are interested in sports and fitness