May eNewsletter

 

Your May eNewsletter… The glass is definitely half full.

More mixed news on the business front with retail shares see-sawing and modest growth in one market offsetting losses in others, but sales prospects in the outdoor, sport and recreation market are trending upwards. We interpret this as good news and it reinforces the feedback we are getting from dive retailers in North America, and most of our regional offices. But, and there is always a but, NOT a good time to rest on laurels and breathe a sigh of relief. In fact, NOW is the time to tighten up marketing practices, and a great place to start is with your customer database. Here are a few items to add to your TO-DO list.

  • Gather names of your customers and potential customers including any old lists and loose "business cards"
  • Compile customer names into a logical, flexible, easy to access database.
  • Maintain your database with the most recent cleaning and quality tools
  • Append names with email addresses, demographics and lifestyle info as deeply as possible
  • Orchestrate direct mail and email creative with a message and look that suits your business
  • Integrate the message carried in direct mail and email blasts to promote your brand with your best friends (your customers)

This month’s eNews has several points of interest including the popular Diver Clicks which outlines what YOUR customers are reading about in their SDI/TDI newsletter, PLUS information about an important NEW CCR product that we think your students will be happy to use and keep.

And a reminder that we will be attending THE DIVE AND TRAVEL EXPO in Tacoma, WA this coming weekend. Visit us at booth 714 and send your customers to the SEMINARS we will be presenting on Saturday (solo diving)and Sunday (intro-to-tech).

As always, suggestions, comments or ideas, PLEASE drop me an email – steve.lewis@tdisdi.com

To contact Nestor Palmero, email him at nestor.palmero@tdisdi.com

Steve Moore in training and member services is at steve.moore@tdisdi.com

Steve Lewis

Director Marketing Corporate Communications


NEW GENERIC CCR MANUAL: Collaboration with Kevin Gurr…

If you currently teach TDI CCR programs, you have been asking for these materials… and here they are.

CHECK THEM OUT HERE>>>

DiveChronicles

MAKING THE MOST OUT OF ONLINE LEADERSHIP…

While some instructors see onLine as a threat, the truth is that really onLine is only a different method of presenting materials… However, there are other benefits.

READ ARTICLE HERE>>>


HOW MANY HATS DO YOU WEAR….

Running ANY retail business presents owners and managers with special challenges… and the dive business even more so

RECOGNIZE YOUR JOB DESCRIPTION HERE>>>

eNews for Divers

DIVER CLICKS: WHAT ARE DIVERS READING

MAY edition of our diver eNewsletter readership stats… use them to trigger marketing and promotional ideas in YOUR dive store, facility, operation..

READ MORE>>>

seasons greetings

CHANGES IN REGIONAL OFFICES…

Triggered by growth and market potential, we have shifted around the rosters in our New Zealand and Brazilian regional offices.

FIND OUT WHO’S WHO AFTER CHANGES>>>

eNews for Divers

WEBSITE UPDATES…

The SDI, TDI, ERDI, Website is now fully translated and functional in many languages

READ MORE ABOUT THIS HERE>>>

NESTOR NEWS

SCUBA DISCOVERY BROCHURE READY TO SHIP

SDI will be promoting SCUBA DISCOVERY throughout 2010 and now YOU can take advantage of this customer recruitment drive with new SDI materials

READ THE ABOUT IT HERE>>>

Email Security

NEW LOCATION ADDED TO ITW SCHEDULE

Important news for any members who are working towards Instructor Trainer status. An ONTARIO date and location has been added to the menu.

CLICK TO READ ABOUT UPDATED SCHEDULE>>>

Email Security

Follow SDI_TDI on Twitter


Your one-stop dive business solution

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