Home Page vs Landing Page, what’s the difference?

by: Darren Pace

I’ve been asked this question many times and I’ve finally found a response that not only helps answer the question, but more importantly, shines a light on why you need a landing page in the first place. Let’s start by reviewing an optimal home page, since it’s the main entry point into your business.

What’s the purpose of a home page?

In most cases, your home page will be your customers’ first impression of your business. It’s the starting point to introduce your products and services and should encourage visitors to explore more of your content. A well-designed home page should wear many hats and be able to serve many different audiences to help them get to the solution that they are searching for.

We’ve created an infographic highlighting the essential components of an optimal home page. Check it out below.

Home Page vs Landing Page, what’s the difference?

by: Darren Pace

I’ve been asked this question many times and I’ve finally found a response that not only helps answer the question, but more importantly, shines a light on why you need a landing page in the first place. Let’s start by reviewing an optimal home page, since it’s the main entry point into your business.

What’s the purpose of a home page?

In most cases, your home page will be your customers’ first impression of your business. It’s the starting point to introduce your products and services and should encourage visitors to explore more of your content. A well-designed home page should wear many hats and be able to serve many different audiences to help them get to the solution that they are searching for.

We’ve created an infographic highlighting the essential components of an optimal home page. Check it out below.

What’s the purpose of a Landing Page?

Unlike your home page, your landing page should have a singular focus. It should function like a sales funnel and feed your customer the necessary information they need to help them make a purchasing decision for a particular product, service or offer.

Think about this…. You want to run ads on Google and Facebook to sell your Open Water Scuba Diver Course, and you’re willing to pay $100 a week to drive visitors to your website. You’ve done your homework, and you know that you can target your ideal OW customer for $.74 per click, but for easy math, we’ll call it a cool $1 per click. Let’s crunch some numbers:

$1 per click
100 visitors equals $100
You spend $100 per week
You average just under $450/month with 450 potential customers to your site.

Do you want to send those paid prospects to your home page where they may have to search for information about becoming a certified diver? Maybe during their search they get derailed from their original intention and click on your blog post to read about the 10 best dives in the Caymans. Now, you’ve probably lost that buck, or worse, lost a potential customer.

Now, imagine this…. You create a page that has a singular purpose, which is to educate your visitors about becoming an Open Water Diver. You’ve highlighted all the important information about the course and you’ve provided them with valuable content to help them make a decision. You stripped away all the unrelated content and kept the focus on OW to ensure you hold your prospects’ attention long enough for them to continue consuming your landing page and ultimately make a decision to work with you. Doesn’t this page feel much more beneficial to your customers and wallet?

Check out this infographic for the optimal landing page.

What’s the purpose of a Landing Page?

Unlike your home page, your landing page should have a singular focus. It should function like a sales funnel and feed your customer the necessary information they need to help them make a purchasing decision for a particular product, service or offer.

Think about this…. You want to run ads on Google and Facebook to sell your Open Water Scuba Diver Course, and you’re willing to pay $100 a week to drive visitors to your website. You’ve done your homework, and you know that you can target your ideal OW customer for $.74 per click, but for easy math, we’ll call it a cool $1 per click. Let’s crunch some numbers:

$1 per click
100 visitors equals $100
You spend $100 per week
You average just under $450/month with 450 potential customers to your site.

Do you want to send those paid prospects to your home page where they may have to search for information about becoming a certified diver? Maybe during their search they get derailed from their original intention and click on a blog post to read about the 10 best dives in the Caymans. Now, you’ve probably lost that buck, or worse, lost a potential customer.

Now, imagine this…. You create a page that has a singular purpose, which is to educate your visitors about becoming an Open Water Diver. You’ve highlighted all the important information about the course and you’ve provided them with valuable content to help them make a decision. You stripped away all the unrelated content and kept the focus on OW to ensure you hold your prospects’ attention long enough for them to continue consuming your landing page and ultimately make a decision to work with you. Doesn’t this page feel much more beneficial to your customers and wallet?

Check out this infographic for the optimal landing page.

In summary

Your home page and landing pages are two of the most important pages on your site. They each provide essential information to your customers. The question really comes down to, “how do I optimize these pages to best serve my audience and their intentions?” For more insight on creating a perfect landing page, check out this great article, the essentials of a landing page from our in-house digital marketer, Mike.

I hope this little blog post helps. If you have any questions, the International Training marketing team is here for you. Send us a message at marketing@tdisdi.com. We’re happy to help!

Do you need a landing page for your next offer?

We have developed an easy-to-implement Learn To Dive Campaign, with everything you need to market your SDI Open Water Scuba Diver course through email and on social media. This includes a custom mock landing page you can recreate on your website, a professional video, a series of emails to share with potential divers, various social media posts to generate excitement about diving, and the graphics you need to make it all pop. Click the banner below to get started.

Home Page vs Landing Page, what’s the difference?

What’s the purpose of a home page?

Home Page vs Landing Page, what’s the difference?

What’s the purpose of a home page?

What’s the purpose of a Landing Page?

What’s the purpose of a Landing Page?

In summary

Do you need a landing page for your next offer?

Related Blog Articles

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Room for Improvement: An Instructor Trainer’s Perspective

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The Diktynna Project

Building Your Professional Save-a-Dive Kit

ITW Israel: Meet the Instructor Trainers!

Why Does the Dive Industry Need an Indoor Diver Certification?

PFI Streamlines Crossover Process

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Home Page vs Landing Page, what’s the difference?

What’s the purpose of a home page?

Home Page vs Landing Page, what’s the difference?

What’s the purpose of a home page?

What’s the purpose of a Landing Page?

What’s the purpose of a Landing Page?

In summary

Do you need a landing page for your next offer?

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Related Blog Articles

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SDI

TDI

ERDI

PFI

Contact Us

About Us

Teach With Us