Once you arrive at this page you won’t see much but you’re looking for the button on the left side that says “set up Pixel” (circled in red).
From there you’ll see this… You’ll choose “Copy and Paste the Code”
You will then see the screen below…
Now comes the cool part, you can create Pixels based on events! You can click through the different options and Facebook will tell you a little more about what each type of Pixel does.
Once you’ve decided on the Pixel(s) you want on your site and have copied them into the header of the page(s) you want them on it’s time to check to make sure everything is working properly.
Once you get this screen below you know you’re rockin and rollin and tracking of course.