Home Page vs Landing Page, what’s the difference?

by: Darren Pace

I’ve been asked this question many times and I’ve finally found a response that not only helps answer the question, but more importantly, shines a light on why you need a landing page in the first place. Let’s start by reviewing an optimal home page, since it’s the main entry point into your business.

What’s the purpose of a home page?

In most cases, your home page will be your customers’ first impression of your business.  It’s the starting point to introduce your products and services and should encourage visitors to explore more of your content. A well-designed home page should wear many hats and be able to serve many different audiences to help them get to the solution that they are searching for.

We’ve created an infographic highlighting the essential components of an optimal home page.  Check it out below.

Home page vs Landing page