For the first time ever, the SDI/TDI/ERDI website (tdisdi.com) has drawn over 75,000 visitors inside a month.
The number of visits to SDI/TDI/ERDI’s website rose by 57% from 48,000 a year ago to 75,367, to be more exact. Across the world, we saw our greatest international numbers come from Canada, Australia, UK, Singapore, Malaysia and Philippines which accounts for over 20% of our overall traffic.
Some of the most interesting numbers we reported this July, compared to 2013 are:
- 57% increase in “Overall Website Traffic”
- 33% increase in “Average Time on Site”
- 52% increase in “Mobile and Tablet Traffic”
- -32% decrease in “Bounce Rate” (what is bounce rate)
We are also seeing a nice blend of traffic types. Leading the traffic sources is organic with 33%, direct with 30% and 35% from a mix of referral traffic, including email and social media.
Darren Pace, Marketing Director for SDI/TDI/ERDI said, “We are increasing content creation to help bring additional awareness to the importance of proper dive training and ultimately more business to our dive retailers worldwide.”