How to Sell Continuing Education- Webinar Playback Available

How to Sell Continuing Education

As a scuba diving instructor I always thought of myself as just that – an instructor.  When asked to sell courses, or equipment or anything else that required a cash transaction, I fought it.  It wasn’t my job.  I am not a salesman.  My thoughts on salesmen, and their values and integrity, likely came from the usual unpleasant experiences we have all shared in the past with sales people, particularly in used car lots – the ones that give most people in sales a bad name.  And why is that?  You almost feel bullied, wrangled, and sometimes even taken advantage of.  I didn’t want to have anything to do with that.

When I first became the Regional Manager for the Northeast for SDI/TDI/ERDI – a looong time ago, I heard many dealers, store owners, and managers alike share the same concerns with me, “My problem is that my instructors don’t know how to sell,” or “They are a bit shy when it comes to selling.”

I get it.  I’ve been there.

We want to share with you a few pointers and tips designed to help you and your staff sell naturally.  It doesn’t have to be a sales pitch or a sales plug.  As a matter of fact, today, consumers already did their research and aren’t looking for a dog and pony show to begin with.  Trust me; they are there to buy – not to be sold.

Join me in my upcoming sales webinar on Wednesday, Nov. 9^th, 2016 at 5pm EST and let’s look at some of the ways we can improve as sellers.