What is the Facebook Pixel and how does it help?
You’ve started taking your digital marketing seriously. You’re sending newsletters, advertising on social media, and using words such as “analytics” and “click-through rate.” You are a technological superstar! But now it’s time to take things up to 11.
By adding the Facebook Pixel to your website, you will be able to track how your social media campaigns are performing, retarget those who interact with your ads on Facebook and Instagram, and guarantee you are staying smack dab in front of your customers.
So, let’s take a look at the Facebook Pixel and see what it can do.
What is this thing?
Custom Audiences and Retargeting
Getting started is easy. We’ve created a nifty series that teaches you how to create and install the Facebook Pixel, create a custom audience, and create a Facebook ad, too! You can check that out by clicking here. You can also read Facebook’s setup instructions here: Create and Install a Facebook Pixel. In some cases, you may have to add a bit of code onto all of your site’s pages, but most web builders such as WordPress, Wix, and Squarespace allow you to simply add a plugin or copy the Facebook Pixel code over to a single submission box. From there, all you have to do is start playing around in your analytics software and start creating ads on Facebook and Instagram. Once the Facebook Pixel is installed, the data will be available for you to use whenever you are ready.
If you have any questions about the Facebook Pixel, the International Training marketing team is here for you. Send us a message at firstname.lastname@example.org and we’ll be sure to help!