Posts

Stop Discounting, Add Value

While most retailers think that by making things cheaper they will be able to close the sale easier because people focus a lot on cost, well, that’s just lazy selling.

The TDI Tech Divemaster – What is it & why do it?

Technical diving offers new challenges with advanced levels of planning, gear configuration, and of course training.

Do What You Love as a Career

You are never too old to set another goal or to dream a new dream. – C. S. Lewis

What is YOUR favorite Dive Site?

I was asked to put down a list of the top ten destinations in the Caribbean according to Yelp and decided against it. You can “Yelp” it yourself.

9 Ways Your Store Can Increase Sales and Revenue

What worked yesterday may not work today so it may be time to reinvent ourselves – again.

Do You Tip Your Flight Attendant?

Tipping can be a delicate topic that people tend to awkwardly dance around at times.

Tools and Resources for Facilities

Often when a new dive center joins the SDI-TDI-ERDI family there is a bit of a learning curve with all the new tools and resources that they now have access to.

Why Did I Open My Big Mouth?

Aquaworld was celebrating their 30th anniversary and decided that they would host a bash that included a 12k and a 6k race in the hotel zone of Cancun on the 8th of May. Now pay attention to that date because it’s important.

What to Look for in a Local Dive Shop?

Finding a great dive center is not always easy, but it doesn’t have to be difficult either and if you find these three elements, you are on the right path.

Which Specialties Make Sense for Me?

You may already have the answer to the direction you want to take, but if you don’t, here are a few tips to assist you.