Essentials of a Landing Page

Essentials of a Landing Page

At the center of every great digital marketing campaign is a well-designed landing page. International Training’s Digital Marketing Manager, Mike Villafranco, is here to show you the essential components of a landing page and give you the tips you need to increase your online sales.

Top 5 most productive things to do if the store is slow

Things are slow in dive shops around the world right now. You might be looking for activities to do to stay busy during these slow times. You’re in the “ready to run” stage of quarantine. We have five things you can do to stay productive during quarantine.

How to Sell During Quarantine

Times are tough. Here are some ideas on how you can get through quarantine and make sure you come out of it with customers who are ready to hit the water.

STOP Marketing an Acronym – FRTI

Want to know how you can get more business with First Response Training? The answer is pretty simple… make it appealing to all. How do you do that? Also very simple, stop doing this.

Teaching snorkeling as part of the Open Water course

Lets take a look at the benefits of teaching snorkeling as part of an SDI Open Water Diver course. Snorkeling can make learning to dive more enjoyable and more efficient.

Web Designer & Graphic Artist Needed

Web Designer & Graphic Artist

Help us take International Training to the next level!

We are looking for a smart, hungry and creative web designer who has a passion for developing digital marketing campaigns and creating engaging and valuable online content to drive growth for our international brands.

Your passion for designing killer campaigns that generate leads and customer growth through compelling design and development, valid markup and online metrics will be essential to the success of this position.

Looking for “A Players”

International Training is looking for an “A player” — we are looking for someone special. Is this position the right opportunity for you?  See below and let us know.

  • Do you have a passion for creating great marketing content, including the ability to orchestrate every detail and then measure results?
  • Can you design visually compelling content? We are looking for top-level web designers
  • Do you stay on the cutting edge of internet marketing and design trends?
  • Have you used data to improve business content?
  • Are you looking for a place to learn and challenge yourself every day?
  • Do you have a passion for technology and creative marketing?
  • Are you a certified scuba diver or interested in becoming a diver? Here’s your chance if not.

Yes? Awesome, we want to meet you! 

The Position

Web Designer and Marketing Coordinator Responsibilities

  • Create awesome visual web design campaigns with proper HTML and CSS markup
  • Manage wordpress blogs for our 4 agencies
  • Manage Google AdWords campaigns and make informed bidding decisions to maximize ROI
  • Weekly newsletter distribution
  • Google Analytics (GA)
  • Design engaging micro content from our library of courses and blog posts to repurpose
  • Strong creative, strategic, analytical, organizational and personal sales skills
  • Translates GA data into recommendations and plans for revising web presence
  • Tradeshow management and vendor management

The ideal candidate will have:

  1. Strong Internet Marketing background
    1. WordPress, HTML, CSS and basic javascript
    2. SEO, PPC, web analytics (webmaster/GA)
    3. Facebook Ad Manager
    4. YouTube Advertising
  2. Strong Design Skills
    1. Photoshop is a must
    2. Adobe Creative Suite
    3. User Interface Design and User Experience

Our Hiring Process
We have a more thorough hiring process than most small businesses.  This is because we believe that the cost of a miss-hire is enormous on both an individual and a company.  Our process consists of a couple interviews, an analysis of your career history, skills test and a final reference checks.  We respect your time and appreciate your participation in our process.  We want you to find the ideal position for your skill set and strengths.

 How to Apply
Please begin your application process by submitting your cv/resume and a coherent cover letter about why you are a good fit for SDI/TDI/ERDI below.


This position reports to:  Marketing Director

Status:  Exempt


Location: Stuart, FL

Salary: Competitive