Posts

SDI Dive Centers and Members Take Note!

Meet Aruba’s newest and only SDI 5-Star dive center! Pure Diving Aruba is here to serve you with all of their amenities. Learn more about Pure Diving Aruba today.

In-Store Card Printers

Have you brought your business into the 21st century yet? Are you still making your customers wait up to two weeks for their c-cards to come in the mail? There’s a better way friends and SDI has the solution!

How to Choose a Training Agency as a Dive Shop

Choosing a training agency for your dive shop isn’t a choice you should take lightly. Afterall this is the company you are representing and ultimately vouching for. We’re explaining five things you should think about when deciding who you should go with.

Switching to SDI

Do you know the differences in teaching an SDI course versus teaching another agency’s courses? With SDI you might find that we offer a more flexible training schedule as well as the chance to become a more proficient diver from the start. In an SDI course, you’ll learn buoyancy control as well as how to use your computer from the moment you step in the water. We aren’t in a rush to get divers in and out of courses, our goal is create divers who are confident in their skills.

Avoid the Middle of the Road Strategy

Does your business have a strategic plan for how you’ll stand out from your competitors? Are you spinning your wheels trying to figure out the best way to run your business and make money? Learn about three different strategies that will help you stand out and earn more business.

TDI/SDI Holds Dealer Conference/Workshop

A few weeks ago, we hosted a Dealer Conference for our dive centers. At this conference, we taught our dealers the ins and outs of marketing and social media, discussed industry-related topics, and hosted a guess speaker. Learn more about this year’s conference and sign up for next year’s now!

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Wait, what’s a Course Director?

We’ve made plenty of changes to help YOU succeed in 2018. One of these changes has gotten some great attention. the name change from IT Staff Instructor to Course Director. This name change is to highlight the abilities of our ITs and CDs who continue to raise the bar for instructor level training. The change is already live in our system so log in to check the updated text on your digital card!

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Behavioral Marketing in a Digital World

Imagine a world where you could sell a product to a consumer who’s looking to buy exactly what you sell. If you feel like the struggle of satisfying qualified prospects and leads to become a customer for yours is becoming harder and harder, it may be time to face reality. It may be because the way you do business and marketing is no longer relevant. 

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In-Store Certification Card Printing: A Tutorial

Are you considering a in-store card printer for your dive shop? Already have one that’s collecting dust? Learn how to use it now so you can give your customers the instant gratification they’re looking for. Because what student doesn’t want to walk out of the dive shop with a shiney new C-card right after finishing their dives? Spoiler Alert: Very few to none.

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You’re Fired…

We’ve all been there… struggling to please a customer who’s always trying to swindle you into a deal that’s good for them but not so great for you. Or the ones who no matter how far you go out of your way, will just never be happy. It might be time for you to fire your customer…