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This page breaks down the characteristics of the most common scuba diver. It highlights their interests and behaviors so you will know exactly what to include in your marketing messages to reach as many scuba divers as possible. Focus on this information when creating the words and imagery that you use to speak to your scuba community.

The most common scuba diver is


The Most Common Scuba Diver

We used a variety of tools to create an identity for the most common scuba diver.  Here’s what he looks like:

  • Age: 25-54
  • Gender: Male
  • Key Interests: Health, Travel, Outdoors, Adventure
  • Education: College
  • Relationship Status: Married
  • Job Titles: Art, Entertainment, Sports, and Media

His Values, Behavior, and Personality

Once we knew what the most common scuba diver looked like, we sent out thousands of surveys to learn more about why he learned to dive, what fears he faced, how diving makes him feel, and more.

The Results

  • Why he learned to dive: New Adventure
  • His other hobbies: Traveling, sports and fitness
  • His diving fears before taking course: None, too much to learn, sharks
  • He works in an office
  • His family and friends were impressed and enthusiastic about his diving
  • To him, diving feels adventurous, relaxed, and connected with nature
  • He plans to dive again as soon as possible
  • His most important value is fun and enjoyment in life
  • How he describes himself: Adventurous, Learner, Fun

How Will You Change His Life?

People start scuba diving for a reason. Maybe they want to feel adventurous. Maybe they want to be seen as “cool” by their friends. If you know what someone is and what they want to be, you can show them exactly how to get there. The information below will help you do that.

What they have

  • Before: No outlet for stress, unfulfilled weekends, little time dedicated to fun, a car but nowhere to drive it
  • After: Stress relief, new hobby, something exciting to do, fun, enjoyment, and adventure.

How they feel

  • Before: Bored, unfulfilled, anxious
  • After: Adventurous, excited, accomplished, relaxed, always searching for that next dive

What an average day looks like

  • Before: Gym in the morning, work in an office, come home to wife, rinse and repeat
  • After: Every day feels like a new adventure. Happy hour with new friends

Status amongst their peers

  • Before: Unimpressive, boring, dry
  • After: Impressive, exciting, happy, cool

Good vs. Evil – Overall life experience or philosophical outlook

  • Before: Nothing is going to change. Life will remain boring and monotonous.
  • After: Life is an amazing journey, Adventure is everywhere

What is Your Next Step?

Now that you know more about the most common scuba diver, you can use it to create content that will speak to him. Try out some of the examples below.

  • Share pictures that show the adventurous side of diving on social media
  • Write a blog post about how diving changed your life for the better
  • Add words such as “adventure,” “exciting,” “impressive,” and “journey” to your website
  • Take a video (even a cell phone video will do!) where you talk about the friends you’ve made while diving
  • Send a newsletter that addresses common scuba fears and why divers don’t need worry about them
  • Create ads that target key demographic traits such as males who are 25-54 and interested in travel