SDI-TDI-ERDI Expands, AGAIN – To Better Service Dive Centers and Instructors

Craig Willemson, Matt Mulryan, Bo Tibbetts and Darrin Davis are just some of the new faces that have recently teamed up with SDI, TDI and ERDI’s sales forces across North America.

Due to the demand in the United States for SDI-TDI-ERDI with recent industry dynamics, SDI-TDI-ERDI found the need to increase its representation to better service dive centers, instructors, and other existing customers, as well as those searching for new business opportunities.

Cris Merz, Vice President of Sales stated, “We are in a great position. We are celebrating our 20 year anniversary and offer stability, competitive pricing and solid top-notch programs with a full complement of products. We want to earn the business we conduct everyday by working for our members. We are very impressed with the response from dealers that are looking to make a change or bring additional training to their dive centers.”

Merz, added, “The team at World HQ and in the field is always growing and improving and now we have all the right personnel to service the demand that is out there – as a matter of fact, we are excited and looking forward to it.”

The new regional managers are starting their positions effective immediately.

Meet the new team

Craig and wifeNorthwest:
Craig Willemsen
Regional Manager
Seattle, WA
AK, OR, WA, ID and Northern CA (area codes 209, 408, 415, 510, 530, 650, 707, 831, 916, 925)

Craig started diving in 1972, and started teaching diving while in college. After several years of climbing the corporate ladder, Craig returned to the dive industry, and in 1989 purchased Silent World Diving in Bellevue, WA. Craig has been actively teaching, running dive trips and rebreather diving ever since. Most recently, Craig worked as the Western Region Business Manager for another Training Agency, conducting Instructor upgrades, store crossovers and business training.

Matt MulryanMidwest:
Matt Mulryan
Regional Manager
Chicago, IL

Matt began in the industry in 1995 as Sales Manager of Specialty Operations for Dacor Corporation and managed the Dacor Sport line for the Sporting Goods industry and the Vista line selling into military exchanges worldwide. Matt continued working this position and expanded into professional SCUBA sales throughout the Caribbean, he then became an independent sales rep and has been doing this for over 12 years and is proud to work with some of the best companies in the industry.
Matt is filling the position formally held by Shawn Harrison who will be moving on to new adventures within SDI-TDI-ERDI. More to come on Shawn’s new adventures in a later release.

B TibbettsMountain:
Bo Tibbetts
Regional Manager
Grand Junction, CO

Bo is the CEO and owner of Public Safety Dive Supply/Services and has been providing safety equipment and training services to public safety personnel for over eleven years. Bo is also an adjunct professor with Colorado Mesa University, and The Western Colorado Peace Officer’s Academy. He has become known as a leader within drowning investigations and teaches various underwater crime scene investigation programs at Colorado Mesa University.

D DavisSouth Florida:
Darrin Davis
Regional Manager
Jensen Beach, FL
South Florida (except area codes: 352, 386, 850 and 904)

Darrin is the representative for Aquatic Sales in Florida and has been with them for 2 years. Darrin comes with over 20 years of public safety experience with cross training as paramedic fire-fighter for 17 of those years. While still being active in public safety and as an emergency responder, Darrin became a Dive Master and fell in love with scuba focusing on wrecks and spear fishing. He currently volunteers for his local dive team when he’s not out free-diving.

Meet the Sales Force for the USA
National Sales Map
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